World Press Trend Report sieht positiv für Digitales
Diesen Monat hat die WAN-IFRA ihren World Press Trends Report for 2021-2022 vorgestellt.
Digital revenue continues to rise
Digital revenue is rising. In fact, digital remains the key revenue driver for growth. Thanks to the greater focus around digital products, accelerated somewhat by the pandemic, revenue models are starting to adjust. Digital promises to be the key revenue driver over the coming years. Publishers are becoming digital hubs and they are transitioning to become a better partner in life. For 2021/2022, publishers reported a 16.5% increase in digital ad revenue and a 14.3% increase in digital readership revenue.